Hey there, I’m André P. Kallehauge, a coder with a passion for solving problems and building things that work. Over the years, I’ve worked on a variety of projects – from helping small businesses with their first websites to optimizing large-scale platforms used by millions. My focus is always on creating solutions that have a real impact, whether that’s improving user experiences or automating processes behind the scenes.

Philosophy

I strongly believe in three things: simplicity, storytelling, and trust.

I believe simplicity is the secret to many things. In software development, building the simplest possible solution for real problems makes future changes easier and avoids the trap of over-engineering for edge cases that may never happen.
In processes, cutting unnecessary overhead and admin work frees everyone to focus on what matters – not bureaucracy for the sake of bureaucracy.

I believe storytelling is a superpower. Behind all motivation or impactful business decision lies a narrative. For a team, it’s something everyone can rally behind. For an individual, it can unlock motivation and learning. For a product, it’s why someone else should use your product.
If you can’t craft a compelling story, ask yourself if it’s the best use of your time.

I believe trust is a choice, and the most powerful one you can make in any working relationship. It’s not blind optimism or passiveness – it’s an active decision to believe in people’s intent, their judgment, and their capacity to grow. In leadership, that means creating the conditions for real autonomy. In collaboration, it means showing up fully and assuming the same of others. Trust scales better than control, invites more ownership than instruction ever will, and lasts longer than oversight.

My Journey

2021 – Present

Over the past several years, I’ve focused on contract work – taking on a small number of clients (usually one or two at a time) so I can fully dedicate my attention and energy to their success. This approach lets me go deep, contribute meaningfully, and help ship work I’m proud of.

My current focus is with UNICEF Denmark, where I’m helping strengthen their digital presence in support of their mission. My work spans presenting donor data more engagingly, improving editorial workflows, migrating to a new hosting platform, streamlining donation flows, automating deployment pipelines, and soon, launching a revamped e-commerce experience.

Before that, I worked extensively with Automattic, contributing to several of their key product lines including Jetpack and WooCommerce:

• Product & Engineering Lead
  I led product and engineering for Jetpack CRM, and contributed engineering leadership across Jetpack Manage, Automattic for Agencies, and internal tools that improved collaboration with support teams.
• Staff Engineer – WooCommerce
  I led initiatives to modernize WooCommerce’s premium shipping offerings, integrating global shipping providers to help store owners manage cross-border logistics with ease.
• Strategic Hosting Partnerships
  I supported key hosting partners – including Newfold Digital (e.g. Bluehost and HostGator), DreamHost, Pressable, and IONOS – by building high-scale APIs and native integrations that power licensing, feature embedding, and overall product experience across millions of sites.

2016 – 2021

Co-owned and served as Technical Director of a gazelle-winning technical agency, which was acquired by Generaxion. We delivered tailored digital solutions to a diverse range of clients, including NGOs like Doctors Without Borders, e-commerce stores for companies such as Georg Jensen, lead-generating websites for private companies like Templafy, and various other projects for government entities and political parties.

2014 – 2016

Worked as a Drupal developer at Reload A/S. At Reload, known for its agile approach to large-scale projects, I began my journey of delivering high-profile, technically complex web solutions.
Among the highlights were projects for the Royal Danish Theatre, National Gallery of Denmark, Innovation Fund Denmark, Taenk, The Danish Union of Journalists, and others.

2012 – 2014

While studying multimedia design and web development at Business Academy SouthWest, I began freelancing alongside my studies. This hands-on experience allowed me to apply what I was learning and tackle the real-world challenges of web development. The autonomy and responsibility from freelancing helped me shape the concept of ownership from the beginning of my career.

Open Source

My involvement in open source has always been hands-on and pragmatic – rooted in real world use. Most of my contributions come from working directly with these tools, whether professionally or personally – submitting fixes, improvements, and translations when I see an opportunity to make things better.

You’ll find my work in Danish translations for WordPress, as well as code contributions to Drupal core, Drupal modules, Classy theme that launched with Drupal 8, Gutenberg – the new WordPress editor, Jetpack, Jetpack CRM, WooCommerce, WooCommerce Shipping & Tax, ElasticPress (Elasticsearch), and other places across the internet where I’ve stumbled across something worth fixing or improving.

Conferences & Events

I’ve organized and spoken at Drupal and WordPress meetups and conferences. Recently, I’ve been more involved on the sponsor side, but who knows? I might return to organizing in the future.